Building a successful social media game plan
The College of Liberal Arts and Sciences is active on four social media platforms. Our marketing team’s creative division is happy to consult with communicators in the college about the ins and outs of social media strategy, content creation, campaign planning, reporting and more. Whether you’re starting on a new platform or creating a campaign for a new event, we’ll make sure you’re prepared to tackle the complexity of social media communications and forge stronger connections with your community.
Best practices for social media
- Choose the right platforms
Social media can take up a lot of your time. If you attempt to manage too many platforms without time to devote to each one, you’ll negatively impact those networks. Choose the best platforms for your unit’s needs and spend more time generating higher quality content.
- Strategize your efforts and set goals
Create a social media strategy to establish objectives that can be tracked and measured. You’ll be able to focus on results-oriented strategies and adapt your efforts as needed. Your strategy should include building brand awareness, strengthening customer service and increasing engagement.
- Showcase your brand on social platforms
Your identity should be uniform across all social media profiles. This creates brand awareness and drives fan loyalty. Maintain consistency with your logo and tagline. Use images that resonate with your audience and promote your brand. Tone and voice should remain consistent in all content.
- Prioritize quality content over quantity
When it comes to content on social media, more isn’t always better. You should value creating high-quality content that provides value to your intended audience. Also, make sure your content has variety. You don’t want to just post promotional items. Be engaging and share industry knowledge.
- Plan content calendars in advance
Writing a content calendar in advance will ensure your page has regular and consistent posts. You’ll save time by not having to figure out what to post each morning. Take advantage of ASU Events, holidays and niche days related to your unit. Use the template below to create content calendars.
- Keep posts simple and concise
Social media users prefer shorter posts because many networks are used for leisure. If your post requires a high level of attention, it’ll likely be overlooked. You have less than eight seconds to capture your audience’s attention so make it brief and noteworthy. Two to three sentences max.
- Respond to feedback
You should respond to negative and positive feedback on social media. While it may be impossible to respond to each and every post, make sure you answer questions, address strong statements and acknowledge criticisms or complaints. Offer resolutions and think of it as an opportunity to improve.
- Monitor analytics
Taking a look at your social media analytics on a monthly or weekly basis will help you understand what’s working and what needs help. Effectively monitoring the data will give you the tools to support your goals and objectives, from building brand awareness to increasing engagement.
University resources for social media
Content calendars for Facebook, Twitter, LinkedIn and Instagram
- Content Calendar Template(uploaded to teamwork
- Create Well of Content, Baylor University (uploaded to teamwork)
- How to Give Snapchat a Job, Bentley University (uploaded to teamwork)
- Snapchat Strategy for Higher Education, Colorado State University (uploaded to teamwork)
- Social Media Advertising: Turning a Small Budget into Big Results, Ascedia (uploaded teamwork)
- Social Media Storytelling – Behind the Second Screen, University of New Mexico
- Identifying Digital Influencers, Brigham Young University (uploaded to teamwork)
List of social media accounts within our college
(Add list/table of all accounts from the college, use google doc below)