Social Media

Building a successful social media game plan

The College of Liberal Arts and Sciences is active on four social media platforms. Our marketing team’s creative division is happy to consult with communicators in the college about the ins and outs of social media strategy, content creation, campaign planning, reporting and more. Whether you’re starting on a new platform or creating a campaign for a new event, we’ll make sure you’re prepared to tackle the complexity of social media communications and forge stronger connections with your community. 


Best practices for social media

  1. Choose the right platforms
    Social media can take up a lot of your time. If you attempt to manage too many platforms without time to devote to each one, you’ll negatively impact those networks. Choose the best platforms for your unit’s needs and spend more time generating higher quality content.
  2. Strategize your efforts and set goals
    Create a social media strategy to establish objectives that can be tracked and measured. You’ll be able to focus on results-oriented strategies and adapt your efforts as needed. Your strategy should include building brand awareness, strengthening customer service and increasing engagement.
  3. Showcase your brand on social platforms
    Your identity should be uniform across all social media profiles. This creates brand awareness and drives fan loyalty. Maintain consistency with your logo and tagline. Use images that resonate with your audience and promote your brand. Tone and voice should remain consistent in all content.  
  4. Prioritize quality content over quantity
    When it comes to content on social media, more isn’t always better. You should value creating high-quality content that provides value to your intended audience. Also, make sure your content has variety. You don’t want to just post promotional items. Be engaging and share industry knowledge.
  5. Plan content calendars in advance
    Writing a content calendar in advance will ensure your page has regular and consistent posts. You’ll save time by not having to figure out what to post each morning. Take advantage of ASU Events, holidays and niche days related to your unit. Use the template below to create content calendars.
  6. Keep posts simple and concise
    Social media users prefer shorter posts because many networks are used for leisure. If your post requires a high level of attention, it’ll likely be overlooked. You have less than eight seconds to capture your audience’s attention so make it brief and noteworthy. Two to three sentences max.  
  7. Respond to feedback
    You should respond to negative and positive feedback on social media. While it may be impossible to respond to each and every post, make sure you answer questions, address strong statements and acknowledge criticisms or complaints. Offer resolutions and think of it as an opportunity to improve.
  8. Monitor analytics
    Taking a look at your social media analytics on a monthly or weekly basis will help you understand what’s working and what needs help. Effectively monitoring the data will give you the tools to support your goals and objectives, from building brand awareness to increasing engagement.  


University resources for social media


Content calendars for Facebook, Twitter, LinkedIn and Instagram


Additional resources   



List of social media accounts within our college

College of Liberal Arts and Sciences
School of Geographical Sciences & Urban Planning
School of Human Evolution and Social Change
School of Social Transformation
School of Transborder Studies
ASU Origins Project
Virginia G. Piper Center for Creative Writing
Center for Evolution & Medicine
Center for the Study of Religion and Conflict
School of International Letters and Cultures
School of Politics and Global Studies
School of Molecular Sciences
Institute for Humanities Research
Department of Military Science - Army ROTC
T. Denny Sanford School of Social and Family Dynamics
Institute of Human Origins
School of Life Sciences
Department of English
Project Humanities
Department of Phyics
School of Historical, Philosophical and Religious Studies
ASU Public History Program
School of Mathematical and Statistical Sciences
Center for Biology and Society
LeRoy Eyring Center for Solid State Science
School of Earth and Space Exploration
Center for Film, Media and Popular Culture
School of Molecular Sciences
Jewish Studies
Project Humanities
Biosocial Complexity Initiative
Center for Political Thought and Leadership
Hugh Downs School of Human Communication
American Indian Policy Institute
ASU NewSpace
American Indian Studies
Naval ROTC
Center for Digital Antiquity
Arizona Center for Medieval and Renaissance Studies
BEYOND: Center for Fundamental Concepts in Science
Biodiversity Knowledge Integration Center
The Center for Gender Equity in Science and Technology
Center for Meteorite Studies
Center for Strategic Communication
Lincoln Center for Applied Ethics
Department of Psychology