Marketing Resources
Marketing and communication assets for our communicators
The College of Liberal Arts and sciences marketing team is responsible for maintaining a unified voice and brand across platforms. We’ve compiled a list of resources to help in the process. From understanding our college’s focus to learning how to publish on ASU Now and Events, we’ll help make sure you’re prepared to tackle your job as a communicator for one of our academic units, centers or institutes.
Our college’s focus
- We foster educational excellence through a unique blend of programs in the humanities, natural sciences and social sciences. We create master learners who are prepared to tackle challenges and pioneer solutions to society’s problems.
- Through our marketing and communication efforts, we should appeal to our students’ needs while helping them find (and love) the right university for them (hopefully ours).
How-to guides
How to Add Events to ASU Events - ASU Events Topic Tags
- How to Upload Stories to ASU Now
- ASU Now and ASU Events Tagging Guide
College-specific resources
- Email Signature Generator
- iSearch Guidelines, Training and More
- Web Standards and Resources
- Web Writing Guidelines
University-approved platforms
- Drupal for websites
- Qualtrics for surveys
- Salesforce Marketing Cloud for mass emails